Zenith at SBC Lisbon 2025 | iGaming Growth & Innovation

SBC Summit Lisbon 2025 Dates: When & Where the iGaming World Meets in Portugal

This September, we're heading to SBC Summit Lisbon 2025, and we're bringing our A-game. As the team behind some seriously innovative aggregation and game development, we're buzzing to meet the brilliant minds, seasoned pros, and future partners gathering for three days in Portugal's capital.

We'll be showcasing our exclusive ALIZE collection and giving insight into how OneAPI and GamesAPI can transform your operations. This is where iGaming's next chapter gets written, and we want you in it. If you're ready to accelerate growth and carve out your space in this competitive world, let's chat. Find us in Lisbon.

When Is SBC Lisbon 2025? Key Dates and Details

The SBC Summit Lisbon 2025 is shaping up to be the absolute must-attend iGaming event of the year. Imagine this: Portugal's vibrant capital transforms into the beating heart where global operators, innovative tech providers, and industry pioneers gather to forge what's next in our ever-changing world.

Here's everything you need to get in your diary:

Event Name: SBC Summit Lisbon 2025
Dates: Tuesday, 16 September - 18 September 2025
Location: Feira Internacional de Lisboa (FIL), Lisbon, Portugal
Focus: Sports betting, casino, payments, affiliate marketing, and the most exciting emerging technologies
Zenith's Role: We'll be exhibiting and properly networking throughout all three brilliant days

If you're serious about making your mark in the iGaming world, SBC Lisbon 2025 is exactly where you need to be. Between the inspiring keynotes and hands-on product demos, this event creates pathways to tomorrow's biggest opportunities. And naturally, Zenith will be positioned right in the thick of things where all the excitement happens.

What to Expect at the SBC Event Lisbon 2025

SBC Summit Lisbon 2025 isn't just another conference where you sit through endless presentations. It's where you'll actually meet the people solving the same problems you are, discover tools that could change how you work, and have those conversations that stick with you long after you've returned home.

Here's what's in store for you:

Speakers You'll Want to Listen To - Over 100 sessions across five stages with more than 400 people who've been in your shoes and figured things out. You'll hear from visionaries like Gary Vaynerchuk and Randi Zuckerberg about how digital changes are affecting all of us.
Exhibition Floor - A huge space with over 700 companies showing what they've built. You might find exactly what you've been looking for to fix that one thing that's been bugging you.
Areas That Make Sense - Different sections for different interests, so you're not wandering around aimlessly. Whether sports betting is your thing or you need better payment solutions, you'll know where to go.
Real Networking - You'll meet people who get what your day-to-day looks like. These aren't forced small-talk sessions - they're genuine conversations that might lead somewhere interesting.
Workshops and Roundtables - Groups working through actual problems, not theoretical ones. The kind of discussions where you might finally figure out that thing you've been stuck on.

SBC Lisbon Location 2025

The SBC Summit Lisbon 2025 has found its home at the Feira Internacional de Lisboa (FIL), nestled in the sleek Parque das Nações district. This isn't just any venue—it's become the go-to spot for major international exhibitions, and once you step inside, you'll see why. The spacious, contemporary halls practically buzz with energy, and they've got everything you need to experience the cutting-edge innovations our industry has to offer.

How to Get There

Here's what makes this location work so well: you won't be wrestling with complicated directions or stressing about how to get there. Whether you're staying downtown or just landed from another continent, FIL connects easily to Lisbon's transport network.

Mode of Transport	Details
By Air	Just 10 minutes from Lisbon Humberto Delgado Airport by taxi or ride-share
By Metro/Train	Oriente Station (metro, train, bus) is only a 2-minute walk from the venue
By Car	Underground parking for up to 830 vehicles available on-site
By Taxi	Taxis and ride-shares are widely available across the city

Ticket Options & Pricing

SBC Lisbon 2025 offers different ticket types to match what you're looking to get out of the event. Whether you want to explore the exhibition floor, network with industry professionals, or attend premium sessions, there's an option that fits your needs.

Ticket Type	Price	Access
VIP Event Pass	€600 (standard) €400 per ticket for groups of 3+	Full access to all conference sessions, exhibition areas, Super Stage, daily meals, refreshments, and evening networking events like the Opening and Closing Parties
Expo+ Pass	€195	Full access to exhibition and conference sessions for all three days; on-demand content (no VIP parties)
Expo Only Pass	Free	Access to exhibition floor and select social/networking events (no conference stages or Super Stage)

SBC Lisbon Schedule: Can’t‑Miss Highlights

The SBC Summit Lisbon 2025 stretches across three busy days where you'll find yourself diving into proper industry conversations, checking out the latest product demos, and having those chance encounters that somehow lead to brilliant opportunities. From the big discussions happening on the Super Stage to getting into the nitty-gritty across different industry areas, each day offers new insights into where our iGaming world is actually going. Here's what you can expect, day by day:

Day 1 – Tuesday, 16 September

The Super Stage at SBC Summit Lisbon 2025 brings together global industry leaders, tech pioneers, and cultural icons for some of the event’s most anticipated sessions. From visionary keynotes to high-level debates and inspirational panels, here’s what’s happening on Day 1:

Time	Topic	Speakers
10:45	Legends Charity Match Panel	Gaizka Mendieta, Marek Hamšík, Cafu, Henrik Larsson, Marco Materazzi, Giorgos Karagounis, Edwin van Der Sar, Gheorghe Hagi, Krassimir Balakov
11:30	StAI Ahead: Upleveling Yourself and Your Business with AI	Randi Zuckerberg (Zuckerberg Media & HUG)
12:00	SUPER CEO PANEL: The Present and the Future of Gambling	CEOs from Flutter, Super Group, BETFRED, Betsson

These are just events that are happening on the Super Stage, if you want to see what is planned for the other stages, you can check out the full Day 1 agenda.

Day 2 – Wednesday, 17 September

Day 2 opens with Gary Vaynerchuk’s high-energy keynote on modern branding, followed by a powerful panel on gender diversity in tech. From attention economics to breaking the glass ceiling, these sessions offer bold insights for professionals navigating today’s fast-moving digital and corporate landscapes.

Time	Session Title	Stage	Speaker(s)	Description
11:00–12:00	KEYNOTE: Day Trading Attention	Super Stage	Gary Vaynerchuk – Chairman of VaynerX, CEO of VaynerMedia	Gary Vaynerchuk dives into modern storytelling and marketing, focusing on how to leverage underpriced attention across platforms. He’ll explore influencer marketing, paid media, and collectible-driven branding.
12:00–12:40	Women in Tech	Super Stage	Panel – Names TBA	A session spotlighting the rise of women across tech, from social media to machine learning. The panel will explore the progress made and challenges ahead in gender diversity within the industry.

These are just two of the standout sessions featured on the Super Stage. Check out what’s in store for Day 2 of the SBC Summit Lisbon 2025.

Day 3 – Thursday, 18 September

While the Super Stage is inactive on Day 3, SBC Summit Lisbon 2025 is still packed with valuable sessions across all other stages. From player protection and innovation to regional market deep-dives and affiliate strategies, here’s what to expect from each track.

Stage	1st Event (Time)	2nd Event (Time)	3rd Event (Time)	4th Event (Time)	5th Event (Time)
Stage 1 – Global Markets: North America	Sweeping the States (11:00–11:40)	Sweepstakes Boom (12:00–12:40)	Social Side of Betting (13:40–14:20)	Tribal Collaboration (14:20–15:00)	–
Stage 2 – Emerging Markets: Asia	Asia Regulation (11:00–11:40)	Indian Roadmap (12:00–12:40)	Philippines Post-POGOs (14:00–14:45)	New Markets on the Horizon (14:20–15:00)	–
Stage 3 – Technology: Innovation	Capital Markets (11:00–11:40)	AML 2.0 (12:00–12:40)	KYC Lessons (13:40–14:20)	Slots by Players (14:20–15:00)	First Pitch (15:00–16:00)
Stage 4 – Affiliates: Future of Affiliation	Diversifying Strategies (11:00–11:40)	Human-Centric SEO (12:00–12:40)	AI Agents vs Affiliates (13:40–14:20)	Affiliate Toolkit (14:20–15:00)	–
Stage 5 – Player Protection: Tech	Operator Collaboration (11:00–11:40)	Monitoring Habits (12:00–12:45)	Crypto & RG (13:40–14:20)	ESG in Gaming Today (14:20–15:00)	–

For the full list of sessions and speakers across all days, check out the complete SBC Summit Lisbon 2025 Day 3 agenda.

Zenith’s Role in the SBC Summit Lisbon 2025

As a proud participant in SBC Summit Lisbon 2025, Zenith will be right where the action is, diving deep into the conversations that matter most around game aggregation, localised content, and building iGaming infrastructure that actually scales. We're not just showing up to network; we're here to demonstrate how our solutions help operators think bigger and move faster in a market that never sleeps.

From our robust GamesAPI to our collection of in-house titles, everything we've built is designed with real performance and genuine growth in mind. Come find us on the expo floor near the entrance at EN19, we'll be the ones showcasing live demos, brainstorming with partners, and connecting with fellow industry leaders who get it. Because at the end of the day, we're all about the same thing: making play possible and turning potential into profit, no matter which market you're conquering.

Empowering iGaming Growth with Zenith’s Aggregator & API

Zenith's iGaming solutions are purpose-built for operators who want to scale fast without sacrificing the stability that keeps players coming back. Through OneAPI and access to our exclusive ALIZE content, our aggregator puts thousands of high-performing games at your fingertips with just one seamless integration. Whether you're breaking into a fresh market or giving your current catalogue a much-needed refresh, Zenith helps you create those player experiences that stick, without the technical headaches or juggling multiple contracts that nobody has time for.

On the technical side, GamesAPI allows operators to select titles from trusted vendors and integrate them seamlessly into their platforms. Each vendor is connected through a dedicated integration, giving you precise control over the titles and brands you offer. Supported by reliable infrastructure and responsive assistance, GamesAPI enables your team to deliver a smooth and consistent player experience.

Meet us at SBC Europe!

For Zenith, SBC Summit Lisbon 2025 isn't just another trade show; it's where we're building the partnerships that'll shape what's next. We're here to connect with operators, developers, and innovators who get what seamless, scalable iGaming should actually look like. Whether you want to refresh your content offering, simplify integrations, or explore our exclusive ALIZE titles, we've got solutions that work in the real world.

Find us at Exhibition EN19, where our team will be ready for proper conversations that lead to real results. Let's build something brilliant together.

Book your meeting today - contact@iamzenith.com