Zenith to Showcase at ICE Barcelona 2026: Where the Global iGaming Industry Meets

ICE 2026 Barcelona brings the global iGaming community to Fira Barcelona Gran Via this January, where thousands of operators, technology providers, and industry leaders will shape the year ahead. Zenith will showcase our aggregation solutions, exclusive ALIZE portfolio, and scalable API infrastructure. For organisations pursuing growth and strategic development, ICE represents the essential starting point.

When Is ICE Barcelona 2026? Key Dates & Details

ICE Barcelona 2026 stands as the definitive opening event for the iGaming calendar year, setting industry trends and fostering partnerships that will shape operations throughout 2026. Since relocating from London, the event has maximised Barcelona's superior venue capacity and international accessibility.

Official Event Information:

• Event: ICE Barcelona 2026
• Dates: January 19-21, 2026
• Venue: Fira Barcelona Gran Via
• Location: Av. Joan Carles I, 64, 08908 Barcelona, Spain

ICE Barcelona Location - Fira Barcelona Gran Via

Fira Barcelona Gran Via is one of Europe’s most modern exhibition venues – spacious, easy to navigate, and built for large-scale international events. With its sleek halls and wide open areas, it’s the perfect new home for ICE.

How to Get to the North Entrance – Gran Via Venue

Barcelona makes attending ICE Barcelona 2026 incredibly easy. Whether you’re landing at El Prat, staying in the city, or commuting from nearby areas, the venue connects seamlessly to all major transport routes.

✈️ From the Airport

• Aerobus A1 or A2 → Plaça Espanya → From there, take either Metro L1 or Bus H12 to the venue
• Taxi: Around 15 minutes directly to Gran Via Venue

🚇 By Metro / Train

• L9 Sud (Orange Line): Stop at Fira, turn right, short walk
• L1 (Red Line): Stop at Espanya → connect to Bus H12 toward Gran Via - Fira

🚌 By Bus / Tram

• Bus routes: H12, 79, V1 (all stop close to the venue)
• Tram lines: T1, T2, T3 → stop at Fira

🚗 By Car / Parking

• On-site parking: Lots A and B
• Easy access, whether arriving from the city center or the airport

🚶‍♂️🚴 Walking / Bike

• Barcelona is fully walkable with bike lanes along Gran Via
• Bicing stations are available near the venue
• Pleasant 30-minute walk from Plaça Espanya

Networking & Special Events at ICE Barcelona 2026

This isn’t just a trade show – it’s one of the best chances of the year to meet the people who shape iGaming’s future.

Expect:

• 65.000+ attendees
• 300+ Verified Regulators
• 300+ Expert speakers
• 600+ meetings across two days
• Welcome Drinks with 500+ industry professionals
• Special networking events throughout the expo

If you want high-quality conversations, partnership opportunities, and community connection – ICE Barcelona delivers.

ICE Barcelona 2026 Agenda Highlights

ICE Barcelona 2026 features a rich 3-day schedule full of exhibitions, conferences, esports tournaments, roundtables, and high-value networking. With so much happening across multiple halls and stages, we’ve distilled the essentials so you know exactly what to expect – and which sessions you won’t want to miss.

Below is a curated breakdown of Pre-Event Welcome Activities, plus Day 1-3 highlights: 

18 January 2026 - Welcome Events

ICE Barcelona really kicks off on 18 January with a focus on connection, not content. The ICE Welcome Drinks and the World Gaming Gala will take place between 18:00 and 23:00. This is the night where people loosen up, shake hands, and start the conversations that will shape the rest of the week. If you want to line up meetings before the expo even opens, you need to be here.

19 January 2026 - ICE Exhibition Day 1

Day 1 will start at 10:00, and the final activities will end at 17:30.

This is where the pace ramps up fast. The exhibition floor opens, the big-picture keynotes set the tone, and regulatory and leadership tracks dig into the issues that will define gaming in 2026 and beyond. It’s the day to get your bearings, walk the floor, and lock in the sessions most relevant to your roadmap.

The day will be segmented into 3 main conference topics:

• WGF Keynotes & World Regulatory Briefing (CC5.1)
• Innovating Lotteries Conference (CC5.2)
• Casino & Leaders Conference (CC4.1)

 They will cover a wide range of topics, from regulatory issues in the industry to the latest trends in the iGaming industry.

20 January 2026 - ICE Exhibition Day 2

Day 2 will also begin at 10:00 and finish at 17:30.

Here is where strategy meets innovation. The exhibition stays busy, while the conference tracks go deeper into sports betting, esports, data, and AI. If you’re focused on product, marketing, or market expansion, this is the day you’ll want your schedule carefully planned out.

Day 2 will feature even more interesting content and will be segmented into these 4 topics:

• WGF Keynotes & World Regulatory Briefing (CC5.1, CC4.2, CC4.3, and CC4.4)
• Sport Leaders Conference (CC4.1)
• Esports Betting Conference (CC4.1 and CC5.1)
• iGaming Customer Journey Workshop (CC5.2)

This will be an excellent opportunity to learn more about how in-play betting, AI and widgets are affecting the Esports and sports betting industry.

21 January 2026 - ICE Exhibition Day 3

Activities on Day 3 will open at 10:00 and wrap up at 12:30.

The final day is all about wrapping up deals, locking in partnerships, and squeezing the most value out of your remaining time on-site. The sessions lean heavily into security, integrity, and high-growth regions, while the exhibition floor gives you one last chance to reconnect with anyone you missed.

On the final day, attendees will have the opportunity to expand and test their practical knowledge through these 3 workshops:

• Cybercrime & Fraud Workshop (CC4.1)
• Entering New Markets Workshop (CC5.1)
• Safer Gaming Workshop (CC5.2)

These workshops will cover the latest industry problems, such as how to stay ahead of fraudsters taking advantage of promotions and incentives, as well as how to grow one’s playbook in emerging markets like LATAM, Nigeria and Cameroon. 

Zenith at ICE Barcelona 2026

Zenith will be exhibiting throughout all three days, ready to connect with operators, affiliates, and innovators looking to scale smarter in 2026.

You'll find us near the main entrance at our exhibition stand 1E10, where we'll be hosting live demonstrations and providing hands-on experiences with our complete solution portfolio:

• ALIZE – Experience our exclusive in-house gaming titles designed to differentiate your platform
• OneAPI – Discover how aggregated content delivery can transform your operations through a single integration
• GamesAPI – Learn about dedicated vendor access for operators seeking selective, studio-specific partnerships

Our team will guide you through implementation strategies, integration options, and customised approaches based on your specific growth objectives. Whether you're launching a new casino, expanding your portfolio, or modernising your technical infrastructure, we have the solutions and expertise to accelerate your success.

Meet Zenith at ICE Barcelona 2026

We're connecting with operators, affiliates, and platforms ready to scale strategically in 2026, whether that means refreshing content, upgrading integrations, expanding markets, or testing exclusive titles. If you're serious about growth rather than just survival, let's discuss how our solutions can accelerate your success.

Book your meeting today.

ICE Barcelona 2026 FAQs

What are the ICE Barcelona 2026 dates?

ICE Barcelona takes place 19-21 January 2026 at Fira Barcelona Gran Via, Hall 8 (North Access).

Where is ICE Barcelona held?

The event is hosted at Gran Via Venue, one of Europe’s biggest and most modern exhibition spaces.

Who attends ICE Barcelona?

Operators, affiliates, developers, suppliers, regulators, investors, and tech innovators from across the global iGaming industry.